Blogs make sense for business and their website marketing efforts. Here's why. First off, you can set up blogs in multiple places for free and direct links back to your website. So instead of having one website trying to get your message out - you have several which can be listed in search engine results. These back links from your blogs also help with your main web site rankings because other websites think yours is important.The down side is their value can become stale quickly. You must commit to updating and posting content on a regular basis or don't bother even starting one.
A blog's informal approach makes them more inviting to visit than a corporate website at times. Blogs like other social properties should constantly refer (think link to) the business's website. Taking a product or service you showcase on your website, write an informative article about how it has enhanced other customer's lives with example. This is yet another way to soft sell or educate your customer base without being in their face trying to sell them something.
If savvy business owners would spend a small portion of time they spend on Facebook and create one web page or even a blog entry, it would greatly enhance their search engine rankings and the number of website visitors they get.
In the end - everything you do helps - just some efforts pay off better than others. At TNT Production Group we can help outline a sucessful approach to your Internet marketing and make it happen.
