Sometimes however I mention what we really do – which is
Search Engine Optimization (or SEO for short).
That usually gets me really weird looks – so I go on to say – in a
nutshell we make people show up on Google at the top of the list when people
are searching for products or services.
You can almost see the light bulb turn on in their face when they get it.
I was recently came across something I didn’t realize Google
did which were patent searches. I
thought that was kind of interesting so I got to do some searches and searched
on SEO. I came up with a listing where
someone had patented the process back in 2005.
It goes on to state:
The process of tuning a web site in order to maximize its
ranking is known as Search Engine Optimization.
Search Engine Optimization
is traditionally a largely manual process, which can involve some or all of the
following steps 1. Identifying the market served by the web site (market
segmentation) . 2. Identifying competitors (competitive analysis) . 3 .
Selecting an appropriate set of search
keywords . 4. Designing or modifying the site to maximize its search engine
"visibility" .
I thought that was a great explanation. There are of course additional steps we know
today that have to be done such as back linking, social media sharing, rank
checking or measuring the results. But
what stuck with me was the phrase tuning a web site.
That is really what we do on a daily basis. We take a web site and tune it like a race
car to make it run fast (page load times), and optimize it for the search
engines to they can speed to list our client’s pages in their search results.
While we will still “just build” a web site for clients once
in a while, we know that just because we build it – doesn’t mean they will
come. SEO has to be part of a successfulweb site marketing plan. Need a light
bulb moment for your business? Let us
know – we can help.
