I have been working to promote various businesses online since 1998 in one form or another. We have seen many different technical approaches to get people to your website over the years. Some worked, some didn’t. Some worked for a while and then over time became less effective.
Everything from Facebook marketing, banner ads, text links, to pay per click Google advertising; there are many methods that can generate results. But what kind of results?
The only way to know for sure how well your Internet strategies are working is to track the results. If you aren’t tracking you are throwing away money. If your current website isn’t tracking where your visitors are coming from, which search terms they are typing in, or if they become a customer, you are guessing. It is like throwing money at a wall hoping something sticks.
This means tracking everything. If you have a radio station offering you a banner ad on their website as part of their media offering, then set up a landing page so it can be tracked. You can know if they send you traffic or not.
We recommend businesses with 800#s use a different number for their website. Many people will view your website, decide to do business with you, find your contact info and pick up the phone and call. Without tracking in place how will you know which phone calls came in from your Internet efforts?
Your website tracking logs should show you the traffic coming from Google and what that visitor typed in to find your website. This can greatly help you determine what is working and what isn’t.
The other type of tracking you should consider is how well you rank on the various search engines. This should be checked at least every month to determine how well your site is performing. Your competition can squish your website over time if you aren’t on top of this. Search engine ranking reports show how well your web site optimization is working.
At TNT Production Group we don’t ask our clients to take our word on how well their sites are doing. We provide complete tracking and ranking information to them so they know exactly what they are paying for. If your current web provider isn’t doing this for you, ask them why.
Have questions on how to track? Contact us today, we can help!
