Many companies use social media to create a buzz. This buzz can sometimes help normal business websites get noticed by search engines. I envision Google and others thinking "this must be important because everyone is talking about it.". So it may increase how important the search engines think your website is.
At TNT Production Group we do search engine optimization (making websites show up on search engines), anything we can legally do to boost our client's websites is on our mind. But we have found through much testing, you can waste a lot of time and get nothing for your efforts if you aren't careful.
In the online world, someone doing marketing in a company must honestly convince people of their genuine intentions, knowledge, and expertise in a specific area or industry by providing valuable and accurate information on an ongoing basis without an obvious marketing slant. If this can be done relationships – begin to develop naturally. This person or organization becomes a thought leader and value provider - setting themselves up as a trusted "advisor" instead of marketer. This is easier said than done.
While I will leave my concern for our society and how it uses social media for another article, social media is a force to engage in when it makes sense. But does it make sense for every business? We will be looking at various social media properties in future articles.
