Search Engine Optimization (SEO) Considerations
Most SEO professionals agree that these factors affect search engine rankings and are considered best practices. Instead of trying to trick the systems - Google has told us what we need to be doing - so we need to just do it!
SEO is Your Credit Score for your website.
Just adding a bunch of links to your site all at once helps your SEO as well as getting a bunch of hard inquiries into your credit all at once. Having a new website with little traffic to it has a similar effect on your SEO as having a very young credit history and one single $400 credit card.
So it's important to constantly be working to improve your site over time. Slow and steady wins the race.
A good credit score is based on an algorithm that takes into account several factors. Factors like average age of accounts, variety of credit types, good payment history and more. Signals that are hard to manipulate or fake. SEO is also like this.. Instead of FICO, this algorithm is Google’s algorithm, which takes into account ever changing factors. Factors like quality and soundness of code, good diversity of link types, and social media signals, useful, full content, being added over time.
Producing good content, regularly, is like paying your bills on time.
Produce something your users actually want to consume. Establish yourself as an authority and deliver beefy nuggets of goodness your users will want to consume over and over.
Producing good content, regularly, helps keep your site in good standing. It tells the search engines (and your users) that you exist.
Grow Your Score Over Time
- Build a site that is unique, graphically pleasing, engaging and has sound code.
- Create good content regularly
- Share your content on social media, email, networking, and wherever else you can.
- Repeat steps 2 & 3 indefinitely.
- Monitor your Tracking, Webmaster Tools, and Analytics
